NBC\’s Chuck


COVER STORY: “CHUCK” MARKETING MADNESS!

To promote its freshman Monday-night computer-geek show, Chuck, NBC dispatched the premiere to iTunes, Yahoo, Amazon.com and cable operators.

If that wasn’t enough, it plastered show images on popcorn bags and cardboard cutouts in theaters and inserted pop-up ads of the show’s fictional “Buy More” stores in Rolling Stone.

NBC is also wrapping New York’s Times Square subway shuttle with Chuck graphics, giving out preview DVDs at Circuit City and launching a new customizable Web site designed to mock the desktop of the show’s titular character, with e-mail, photos, games and videos and music from the series.

Sound like a lot? Although NBC is paying an estimated $8 million in paid media to promote the new show, its tactics are fairly straightforward. With the fall season just weeks away, broadcast networks are all rolling out their annual tidal wave of such marketing tactics.

Lets hope all this marketing will do the show good! Source.


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